How Is Social Media Different from Other Online Marketing Activities?

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 How is social media different from other online marketing activities?

Social media is different than other online marketing activities because the purpose of it is to engage an audience – not necessarily sell to them. That comes later when you create a community of people that know you, like you, trust from you and ultimately buy from you. The other way I use social media is to drive traffic to my landing pages, so that I fill my own funnel. You have to remember that a social media platform such as Facebook or Twitter, any followers you have, aren’t yours. If Twitter wanted to close your account today, they could. So if you became dependent just on those for leads or your marketing, it is a fragile structure. It’s like building your house out of straw. Having said that, I have also never seen a greater or faster way to specifically locate and target your audience, engage them, and pull them into your own funnel – which is why it can’t be ignored as a business practice.

Tracy Repchuk
Bestselling Author of 31 Days to Millionaire Marketing Miracles

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Tracy Repchuk is an internet marketing and social media strategist and speaker. She is a best selling author, and has been an entrepreneur since 1985 and has helped thousands of clients get their message out around the world. Tracy is an internationally acclaimed speaker and motivator in over 35 countries. She keeps audiences engaged with her ability to break down complex concepts and turn them into formula based success.

Tracy started her first software business at the age of 19 which still supports Fortune 100 companies. She has been nominated for awards such as Entrepreneur of the Year, Chamber of Commerce Business Woman of the Year, Coach of the Year and Stevie Awards for Business Mentor of the Year, received Provincial Volunteer and software development awards and has appeared in the International Who's Who in 7 categories.

She graduated in Business Computer Systems, and went on to receive a Certified Management Accountants designation. In 2007 Tracy won "New Internet Marketing Success of the Year" from the World Internet Summit and catapulted into success with her best selling book, speaking engagements, and extensive internet experience in web development, software integration and marketing since 1996.

Tracy specializes in online marketing campaigns that build a cohesive corporate or personal brand using an integrated web strategy that helps you attract more leads, get more clients and make more money. Her solutions are done with marketing and results in mind. In addition she has appeared on TV: ABC7, NBC, King5, 7 For Your Money, 4 On Your Side, WBZ, Report on Business Television, CTV news, USA Today, Radio, magazine, newspaper and her work has appeared in over 50 publications including 2 motivational movies.

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The Crimson Key by Wes Dodd

About The Author:

Wes Dodd was born in Lynchburg, Virginia in 1958, currently residing in Southside Virginia. He has two daughters and three grandchildren. Within the last couple years he has discovered a passion for creating and breathing life into great stories. He has published three novels: The Crimson Key, a mystery, The Secret Guardian, fantasy and Saving Faith, a romantic thriller.

The Crimson Key

Genre:Mystery

Publisher: Outskirt Press

Release Date: July 2012

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Book Description:

 David Paige, a young detective from Charleston, S.C., is about to embark on an investigation of a lifetime—his own. After an unexpected tragedy shatters his perfect world, he discovers that his mother had been keeping a life-long secret from him, revealing that he is not who he believed he was. With no family member to turn to, David has to rely on his detective skills and a mysterious item left to him from his mother—a crimson-colored key.

The search for the truth takes David to New York City, where he runs head on into lies, deception and murder, all in an attempt to cover up a string of dreadful crimes. Then if this is not enough to deal with, he falls for the daughter of a prominent man, both sharing an undeniable attraction—which complicates his life even further.

It isn’t until a near-death experience, and help from his mother through several frightening nightmares, that the pieces of the puzzle finally begin to come together. The Crimson Key ultimately unveils many secrets, surprising many people including David—opening his eyes and heart as well.

 

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What happens when your parents can no longer care for themselves?

"Just because people are aging or beginning to face health challenges doesn’t mean that they are insensitive, ignorant, or incapable of decision-making."

Navigating The Eldercare Journey:Without Going Broke

by Jodi Clock

(Available on Amazon.com) We’ve all enjoyed a good laugh at the perils of getting older. But entering your Golden Years without any money is no joke. End-of life planning is a difficult subject to talk about - between facing mortality (either your parents or your own) to discussing the ever-confusing subject revolving around long term care options or understanding the differences between Medicare and Medicaid, or a living will vs. a living trust, there’s nothing fun about facing death and the issues that come with it.

Navigating the Eldercare Journey – Without Going Broke! can help reduce the challenges and minimize frustration encountered when you are placed in this situation. This easy-to-understand guide takes you from the basics of understanding long term care options that are available, how to seek out an elder care attorney and know if they are good fit for your needs, and how to qualify for Medicaid as a financial means to pay for care, including the benefits of funeral planning - in layman’s terms. Author Jodi M. Clock provides fundamental information regarding the basics in a way that helps you understand not only why her recommendations are important, but how you can minimize financial exposure regarding end-of-life events. Whether you are in a crisis situation or taking proactive measures, these valuable end-of-life solutions could safeguard you and your parents’ assets.

You have a choice – be proactive and preserve your money. Don’t leave it unprotected and unnecessarily taxed when you or your parents die. No matter how prepared you think you are, the reality of death is sobering, and expensive. When time is on your side, you can make well- thought-out, proactive decisions, enabling you to focus on what’s most important in life.

 

About The Author:

For over 25 years, Jodi M. Clock has worked in the ‘end-of-life planning’ industry, including family and corporately owned funeral homes, advance funeral planning companies, casket manufacturers and insurance agencies. Having personally witnessed the financial confusion that families endure, especially at an emotionally taxing time, Ms. Clock has centered her career on helping people to understand the options that are available to them. She currently writes and speaks about the basics of Medicaid and asset protection and is a seasoned expert in end-of-life directives.

Ms. Clock wrote Navigating the Elder Care Journey...Without Going Broke! to help people appreciate the important facts they need to know in order to make the right financial choices, in one easy-to- understand guide. It is her hope that through the personal stories, straightforward information, and family care plans which include checklists, she will help people manage this process. Her goal is for everyone to become informed on options available that will not leave their hard-earned assets unnecessarily exposed, potentially saving them hundreds if not thousands of dollars; qualify for Medicaid; and have their funeral expenses pre-paid, therefore allowing their loved ones the ability to focus on what’s important and not have anxiety or stress over finances.

When she’s not consulting or helping manage the family funeral business, she volunteers with The Noah Project, a no kill animal shelter. An avid animal lover and supporter, she has a house full of pets and enjoys spending time on the western Michigan shoreline.